Baguio media promote city’s tourism


BAGUIO CITY, Oct. 12 (PIA) – – The Baguio Correspondents and Broadcasters Club (BCBC) takes another step by actively promoting the city’s tourism with the conduct of a Media Tourism Summit this Saturday, October 15, at the Baguio Country Club Multi-purpose Hall.

BCBC president Migz Velarde Jr. announced that the said activity will be undertaken in partnership with the city government and other private tourism stakeholders, and that it spells out the responsibility of media in promoting tourism; they should not be just conveyors of news or information but also do their roles as citizens of Baguio.
According to Velarde, they are expecting about 100 participants including representatives from print and broadcast media, and also photo correspondents.

As part of the media tourism summit, Velarde also announced that BCBC will be conducting a contest for Baguio tourism-related photos, and print releases and radio/TV broadcasts published or aired from the period August 1 to October 14, 2011.

Judging and awarding of winners will be held during the summit so entries for the contest should be brought by the participants themselves when they go to Country Club on Saturday.“P60,000 worth of cash prizes will be divided among the winning entries,” Velarde said.

Meantime, on the issue of media reportage that gives more focus or highlights negative news or issues that puts the city on the spot, Velarde said that reporting bad news or issues cannot be avoided as it is part of the fair share of the media profession, although he also encouraged media practitioners not to be selective and do progressive reporting.
“Progressive reporting means that if a development or good things turn-out on such bad/negative news or issues, they also report it as every news instill or remains with those who watch or read it,” Velarde said.

In a separate interview, Department of Tourism regional director Pura Molintas lauded the BCBC for coming up with such projects, as she highlighted the important role media practitioners play in promoting tourism not only in Baguio but to the rest of Cordillera.

Molintas also encouraged the BCBC to come up with a communication plan where they can work together in further pushing tourism in the region through production of tourism brochures, picture galleries and websites.*(JDP/LD-PIA CAR) by Lito Dar


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