PGIN rekindles Ilocano heritage through ILEA Bazaar

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Governor Imee R. Marcos graced the launching of the “Imee-Carry-All bag” on the second day of the Ilocano Lifestyle Entrepreneurs Association (I.L.E.A.) Bazaar at the La Tabacalera Function Hall, Laoag City, last August 24.

The Ilocano Lifestyle Entrepreneurs Association (I.L.E.A.) Bazaar held August 24-25 at the La Tabacalera Function Hall in Laoag City attracted vendors of all kinds and invited Gov. Imee Marcos for the bag signing of the "Imee Carry All Bag", a limited edition, top-quality bag inspired by Gov. Marcos' sense of style. Proceeds of the bag sale will serve as seed money for improving the Abel fabric production in Ilocos Norte. (PGIN-CMO Photo / Alaric A. Yanos)

Ms. Mary Anne Macaraeg, the president of ILEA, Angel Lao, Ilocos Norte’s Travel Mart representative, mayors from different municipalities, and other women-entrepreneurs in the province also attended the event.

In her speech, Gov. Marcos conveyed how she sees resourceful marketing as indispensable in restoring the Ilocano heritage crafts, particularly the inabel. “Let’s bring it (inabel) to the 21st century—to our younger people so that they do not lose this valuable craft that identifies us as a people, as the Ilocano nation,” she remarked.

She also said that aspiring entrepreneurs should not hesitate on formulating new ideas which the PGIN will try to complement with exact amounts. “Let’s start producing even more souvenirs, better enterprises and great women entrepreneurs,” she added. Proceeds of the “Imee-Carry-All bag” sale is expected to improve the Abel fabric production in Ilocos Norte.

The ILEA Bazaar which lasted for two days (August 24 to 25) exhibited booths of different specialty shops open for purchase of various recycled and hand-made products. This first fund-raising effort of ILEA aims to encourage more bag makers and more locals to get involved in crafts, souvenirs, and other manners of tourism enterprise. (Grazielle Mae A. Sales,PGIN-CMO)

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