SAN FERNANDO CITY, Aug 4 (PIA) – It’s all systems go for the regional launch of the government’s climate change advocacy campaign which the Department of Environment and Natural Resources (DENR) and the Philippine Information Agency (PIA) jointly mounted since early this year.
The campaign will be launched in San Fernando City in La Union, considered the government’s regional center, on August 6, Wednesday with partners from the government and non-government sector including the youth sector.
The campaign was earlier launched at the national level at the Philippine Information Agency Central Office in Quezon City on July 18.
In the region, the DENR and PIA lined up day-long activities from storytelling with daycare pupils, a kapihan and a lecture on the regional climate change situation at the Sea and Sky Hotel here.
The event will be capped by mangrove planting in barangay Parian Oeste in Bauang town with more than 300 participants from a multi-sectoral group in attendance.
Cristina Arzadon, officer-in-charge of PIA in the Ilocos, said the agency has been in the thick of things preparing for the regional launch since June, the original nationwide launching date until it was moved to a later date.
“We sat down with experts on various fields from the environment and creative sector to ensure that the campaign will fulfill its desired impact,” she said.
The campaign also engaged youth participation through the Pilipinas Natin, the youth volunteerism arm of the Presidential Communications Operations Office.
“The campaign goes beyond promoting environmental protection. We need to bring climate change to the Filipino consciousness… that what goes on with the world’s climate is no longer a weather phenomenon. Storm surges, floods and extreme heat are the new normal,” she added.
Arzadon said the campaign is directed at a wide-ranging target audience from young children, youth, parents, professionals including the media.
“The storytelling will promote the love of reading among children. The storybook also provides values to young kids in their formative years on the importance of caring for Mother Earth,” she added.
The reading session will involve at least 30 selected day care pupils here. The PIA commissioned teachers who are also social welfare officers in preparing the storybooks.
PIA Director General Jose Mari Oqui?ena was invited to the campaign launch and read the children’s story entitled “Ang ating Mundo Noon at Ngayon”.
Other activities in line with the campaign are youth camps, campus tours with youth ambassadors, climate change awareness contest and conduct of climate change summit, among others. (By: Joanne Namnama G. Parrocha -MCA/JNP/PIA1 La Union)